AUTHORS: Vasileios Basdras, Klimis Ntalianis
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ABSTRACT: The current paper is a part of a master dissertation carried out at the Open University of Cyprus. Starting from an individual to a multinational corporation level we are looking to find, understand and define the purpose, the need and the impact of managing the impressions made. We argue that strategies may vary regarding the type of business. We suggest that anybody has an opinion as soon as they identify the brand. This opinion is disseminated and collectively can be seen as reputation. The progress in communication is implying bigger social influence between the people, trends are changing fast. We are presenting different tools to find these insights, which perform Online Reputation Management (ORM), free, paid or open source. Using theory from social science and technological facts, we discuss possible caveats. Finally we aim to use python scripts in order to collect, preprocess and analyze real data to see it in practice through the prism of a real business entity.
KEYWORDS: corporate reputation, ORM, online reputation management, brand, sentiment analysis, customer insights, social media analytics
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