AUTHORS: Nazli Goker, Mehtap Dursun

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ABSTRACT: Digital transformation is the integration of digital technology into all areas of a business. It's also a fundamental change in how an organization gives value to its customers. The aim of this work is to identify the importance degrees of factors of digital transformation in banking sector by using intuitionistic fuzzy cognitive map (IFCM) approach. IFCM is considered as suitable tool due to the existence of causal links among the factors, lack of crisp data and the presence of hesitation in data.

KEYWORDS: - Banking sector, causal links, cognitive maps, digital transformation, IFCM, intuitionistic fuzzy data

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