WSEAS Transactions on Business and Economics


Print ISSN: 1109-9526
E-ISSN: 2224-2899

Volume 15, 2018

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of WSEAS Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

Volume 15, 2018


An Integrated Approach for ATM Location Strategy Using Analytic Network Process and Weighted Goal Programming

AUTHORS: Derya Celik Turkoglu, Michele Cedolin, Mujde Erol Genevois

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ABSTRACT: Automatic Teller Machines (ATMs) are still one of the most important channels to enhance market penetration for banks and location selection decision has a substantial effect on long-term profitability and sustainability. Therefore, nowadays ATM location problem is a popular topic in ATM management. This paper proposes a new practical methodology, which combines Analytic Network Process (ANP) and Goal Programming (GP) model for a real case study. We apply this methodology to the actual data of a Turkish bank to demonstrate the applicability and validity of the model. The model simultaneously determines the total number of required ATMs and locations of ATMs to meet the customers’ demand. We illustrate behaviour of the model under different scenarios to provide useful insights into the decision process. The results of the model are found satisfactory; furthermore, trade-off ability as well as simplicity of the model is appreciated by the bank management.

KEYWORDS: Banking Industry, Decision support systems, Goal programming, Location selection

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 15, 2018, Art. #23, pp. 236-248


Copyright © 2018 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0