Conference Topics
Contributions related, but not limited, to the following topics of interest are welcome:
Advertising on the Net
Channel management
Service marketing on the Net
Innovation and product development
Globalisation issues
Consumer behaviour
Public relation
Creativity in Web marketing and advertising
Migration from marketplace to marketspace
Marketing research
Marketing strategies
Product evaluation
Service/product quality management
E-service management
Human resources management
Promotion
Ethics in marketing and advertising
Customer relationship management
Agency relationship management
Service quality
Pricing strategies
Trust on the Net
B2B marketplace
Effectiveness in marketing and advertising
Internet branding
Market intelligence analysis
Direct marketing
Knowledge management
Online community management
Internet security and privacy issues
Sales management
Collaborative marketing